![]() Rather than describe the tall, dark, mysterious figure in the corner of the ancient candle-lit tavern, simply drop in a picture of Aragorn.Instead of giving someone’s name and title, save time by using a lower third instead of explaining where something is, show a map.Your words don’t have to do all the work - visuals can help make your point, too. Here’s the Russia-Ukraine conflict explained in one minute:Ī post shared by NPR the writing tight: Write short, conversational sentences. Can you tell it to a friend in one sentence? If not, keep cutting. #NPR #LifeKit #hiccups #fyp ♬ original sound – npr Here’s an example from Life Kit: A kid has hiccups, he’s given vinegar, he hates the taste but he’s cured! Have the hiccups? There are so many dubious remedies out there that when our listener phoned in this hiccup busting tip, we had to try it. Write a narrative arc: Good short videos start with a statement - a promise, a problem, etc. #ukraine #NPR #fyp #poland ♬ original sound – npr See how this TikTok uses stills and video clips to show the mood in a Lviv, Ukraine, train station: Over a month into the war, Ukrainians are still fleeing to Poland through the Lviv Railway Station. Try first to think of a sequence of images that will tell the story. Video drives the story: The same way a good radio piece is built around sound, video is built around images. #tiktokpartner #learnontiktok #psychology #bias ♬ original sound – planetmoney Planet Money TikToks, however, are nothing if not authentically weird: We find what we look for in the world, including confirmation of our preexisting beliefs. And don’t force weirdness for weird’s sake. #NPR #RaDondaVaught #nursesofTikTok #nurse #doctor #fyp ♬ original sound – nprīe authentic: Let your voice come through - you want your video to sound like a human made it, not a corporation. To save time, this NPR Newscast video gets straight to the point: Doctors and nurses are worried after a Tennessee nurse was convicted of negligent homicide last month. You don’t need to explain as much as you think you do up top. Get right into the story: Cut the background, or move it down, and start with a bold statement, surprise, question or mystery. Special thanks to the Sloth Conservation #NPR #sloths #TED ♬ original sound – npr Maybe a cute animal? Feeling stressed? Life moving too fast? Maybe it’s time to listen to your inner sloth. They decide fast if they want to watch your video. Three seconds to get attention: Internet users are brutal and impatient. In a recent training, NPR producers and hosts of short videos compared notes and came up with the following tips: NPR shows and podcasts - Consider This, Life Kit, NPR Newscasts, The TED Radio Hour and Throughline - are all doing it regularly. ![]() NPR has been posting TikToks and Instagram Reels ever since Planet Money’s Jack Corbett explained the New York Stock Exchange’s circuit breakers in 2020. You have to tell the story, with visuals, in under a minute, for those fickle smartphone thumb-scrollers. Only now you need a super-short video to appease the internet and lure new audiences. ![]() And you’ve shed sweat and tears mixing it down into a beautiful soundscape and distributed it to your patient and adoring fans. You’ve tracked the script with all the right inflections and pauses. You’ve spent hours, perhaps days, doing interviews, gathering sound, scripting and editing. ![]() From left: two Planet Money TikToks, a Life Kit TikTok and an NPR Newscast TikTok.
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